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Bradfield Dungworth

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Bradfield Dungworth was an interesting project that demonstrates how some simple, cost effective work with the logo can help the school.

The original logo had a black and white illustration and had served the school for some time, but for modern school communications it was rather plain......considering the vibrancy of the school and to the rather colourful output of most primary schools it really needed some colour treatment. The logo text was difficult to read, there was no clearly defined ‘font’ or typeface for the school and it didn’t ‘reduce’ well.

We came up with a bright colourful and modern version that the children had a say in as they wanted the fox face to be friendly and welcoming. The colour’s reflect their uniform and the typeface is clear and bold and it now reduces well.

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